Neon Koi Branding
Introducing Neon Koi, a PlayStation Studio. We had a fantastic opportunity at PlayStation Studios|Creative to rebrand PlayStation’s Savage Game Studios. The people at Savage Game Studios carefully considered their values, missions and growth, and the team decided to embrace a new identity and name that harmonises seamlessly with their forward-thinking vision. The new logo integrates a discovery element, where a hidden koi fish can be found in the negative space, adding a splash of fun and surprise to the design and aligning with Neon Koi’s values. We have worked on the logo and a lot of brand touch points, including brand illustrations, social assets, merchandise design, website design and a detailed set of brand guidelines. Art Direction: Matt Redway, Charlotta Tiuri Lead Designer: Myoung Chung Freelance Designer: Taylar Wong
