The Able Butcher
Designed while at Run For The Hills. This project aimed to create a new restaurant concept for the Hilton Hotel Group. It involved developing a distinctive logo, a series of logo lockups and stamps, brand illustrations, and comprehensive brand assets and guidelines. The logotype is custom-made, not a font, and the brand assets, including illustrations and various logo lockups, contribute to the brand's ability to stand out and possess a strong and authentic voice. Creative Director: Chris Trotman Lead Designer and Illustrator: Myoung Chung
