I created an umbrella logo and brand for 'Little Big Chat,' an internal podcast presented by Women@PlayStation. 'Little Big Chat' is designed to bring together PlayStation employees and external hosts for insightful and interesting conversations about the little and big things that impact you or the people you know and work with. The brand tone for this project needed to feel modern, dynamic, and inclusive.
Podcast branding & logo design
Logo reveal motion
PlayStation shapes were utilized in the brand pattern in a playful way. The logo has a flexible colour system that can be used with any brand coloured background.
I created abstract illustrations which are roughly based on the PlayStation shapes for each episode.
The brand behaviours needed to be powerful, creative and unconventional. The handcrafted style of the logotype, the speech bubbles and the bright set of colours compliment each other and serve the purpose.