![](https://cdn.myportfolio.com/cca6d9f6-826e-40aa-8d8b-39d532c876e9/c9d610e9-2807-4a55-b74f-e113a7cbeb39_rw_3840.jpg?h=25c1854d29fb58a7c89747c6b9b6b4cb)
A custom logotype playing with the meaning of the word 'Apertura' (opening), incorporating an opening or partially enclosed negative space within the letterforms.
![](https://cdn.myportfolio.com/cca6d9f6-826e-40aa-8d8b-39d532c876e9/a0102aa5-b212-4760-9df5-35c090e54c16_rw_3840.jpg?h=58d4548d8f417ac37652ee21058f2e10)
![](https://cdn.myportfolio.com/cca6d9f6-826e-40aa-8d8b-39d532c876e9/23d0bbe7-0921-420e-afb1-0cdcab646d76_rw_3840.jpg?h=9cbee0bdf90955e328d8013213d587f6)
![](https://cdn.myportfolio.com/cca6d9f6-826e-40aa-8d8b-39d532c876e9/362edd2e-3289-4981-8a22-60dd69401db8_rw_3840.jpg?h=b4f7e8881dc94bc51e073f09e29adb44)
![](https://cdn.myportfolio.com/cca6d9f6-826e-40aa-8d8b-39d532c876e9/3337dbcb-861b-43fe-ad93-b83d5217fa7f_rw_3840.jpg?h=7361adb0945787c9ab23b39a4918f024)
![](https://cdn.myportfolio.com/cca6d9f6-826e-40aa-8d8b-39d532c876e9/914f3276-664c-45d7-9ffa-263b59687238_rw_3840.jpg?h=c1a78a0b8bdaa8508131f9630b6e7eaa)
The shapes from the floorplans form an abstract composition and harmoniously complement the logo.
![](https://cdn.myportfolio.com/cca6d9f6-826e-40aa-8d8b-39d532c876e9/f67b419e-2e7a-48be-a2d8-f648912a8a20_rw_3840.jpg?h=2f809a5e29f0237f8cab8cf9409045fd)