I created an umbrella logo and brand for the Little Big Chat, an internal podcast brought by Women@PlayStation.
Little Big Chat is meant to bring PlayStation employees and external hosts together for insightful and interesting chats about the little and the big things impacting you or the people you know and work with. The brand tone for this project needed to feel modern, dynamic and inclusive.
Little Big Chat is meant to bring PlayStation employees and external hosts together for insightful and interesting chats about the little and the big things impacting you or the people you know and work with. The brand tone for this project needed to feel modern, dynamic and inclusive.
Logo reveal motion
Colour palette
PlayStation shapes were utilized in the brand pattern in a playful way.
The logo has a flexible colour system that can be used with any brand coloured background.
I created abstract illustrations which are roughly based on the PlayStation shapes for each episode.
The brand behaviours needed to be powerful, creative and unconventional. The handcrafted style of the logotype, the speech bubbles and the bright set of colours compliment each other and serve the purpose.
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