The China Hero Project is a program by Sony that began in 2016 to support Chinese game developers in creating games for the PlayStation platform, for both Chinese and global markets. The design brief was to refresh the China Hero Project brand to better align with the PlayStation branding. Our goal was to launch the redesigned logo during phase 3 and integrate it seamlessly into the PlayStation brand. The main objective of the project was to redesign the logo and redraw the spaceship, as well as create brand applications and guidelines to ensure consistency across all brand elements.
Designers: Myoung Chung, Luke Wright