Korean American Chef Judy Joo’s new fried chicken brand Seoul Bird is coming to Westfield Shepherd’s Bush and I had an opportunity to design the logotype for Seoul Bird in both English and Korean and other various assets for the brand. I particularly enjoyed designing the Korean logotype to be part of the logo lockup as I never imagined myself to design something in Korean whilst working in the UK as a graphic designer. This was a fantastic opportunity to explore the traditional Korean style and interpret it in a modern and quirky way. Designed whilst working at Run For The Hills.
Myoung Chung – Logo wordmark design, logo lockups, brand assets, brand pattern, brand guidelines & packaging concepts