Graphic Designer and Illustrator

This project was commissioned by Verve Properties to create a new brand identity for their 200.000 sq. ft complex in the heart of Bedford. I created the word mark and the bison motif which was inspired by the building’s Texas origin. I also designed their stationery such as business cards, letterheads, comp slips, flyers and invitations.

Once the logo design was set, it was soon rolled out on various marketing materials. The same colour palette of lime green, dusky grey and white was applied to the printed materials. Pantone colours were used to print the business cards. to give a premium feel to the brand.

The bison was then used as an outdoor sign, fixed on to the building wall so that it can be easily seen from a distance. The motif can be found on various parts of the building on the reception desk and way-finding signs.

I’ve also designed some patterns using the bison motif. The above is one of them which was used on their summer party invitation.

I have also worked on their brand new website, using the assets I’ve developed for the brand and borrowing the slanted shape from the bison to showcase the photographs in a creative way.

Credits: Myoung Chung
For runforthehills.com.